About TheBrand
BrandMoral
H&C--HANKFO&COMFORT,born in South China,reflecting our generous attitude to life and ultimate
pursuit of comfort in clothing.To make it easy and simple.
BrandAdvocates
Attractive From the Inside Out
BrandConcept
The pursuit of natural, intimate and comfortable.
BrandVision
Dedicated to endowing clothing with life , making everyone enjoy the intimate care of our highest
quality underwear.
Brand History
July,2014: Born in the international fashion capital, "Paris of the Orient" - Shanghai.
October,2015: Over one year accumulation in the Underwear Industry,H&C broke the traditional mode
of producing and marketing, developed an open shopping pattern with both online and offline
channels,under the driven of Self-innovation.
Nov.20th,2015: H&C Official On-Line Shopping Mall formally launched,marking H & C entered the field
of electronic commerce.
At the same time, H & C also vigorously implement multi-brand strategy.Based on the factor of
gender,age,etc,dozens of categories with individual style were launched successively,to satisfy different
customers' diversifying,individual demands on brand. To achieve full coverage of the consume needs
from the middle to high-end consumers.
February,2016:By using own resources,overseas business are in actively exploring and expanding.H&C
is going to enter a new stage of development.
BrandForcast
With the corporate mission of "To creat beauty,to pass love", H&C would be devoted to be built as a
high-end brand image,that will fuse eastern aesthetics with the international trend, well-known all over
the world and everlasting.
BrandConnotation
That's what H&C will strive to pursue: to return to nature,to achieve the extreme comfort and simplicity
of underwear. Simple but not brief,each product will reflect our sincere and refined pursuit. So, the
clothes will have life.
H & C would prefer to convey a philosophy and way of life - Life is short, but dreams'always alive; So
let's live a most natrual way that follows our heart, to pursue your dream. To simplify life, to hold
happiness.
BrandArchives
H&C（HANKFOR&COMFORT）was founded by Jerry,in the capital of international trend--
Shangai,2014. With rich experience from her own IT major and particular industry outlook
accumulated from her family long-term business in garment industry, Jerry found H&C, to hold unique
understanding to customers' needs, to take safety,health and comfort as design concept.H&C
advocate Skin-friendly,all our garments are formaldehyde-free,and with non-fluorescent whitening
agents&non-carcinogenic aromatic amines.In option of materials,we all use natural materials like
cotton, silk, velvet,etc,fully interpret our pursuit of natural, intimate and comfortable,which's also
people's essential requirements to clothing.